Content that Converts: Attract Clients Or Customers Instead of Chasing Them
You already know the work you do in your coaching, consulting or course business is transformational.
You want to attract clients or customers, NOT chase them. The best way to do this is through the content you share.
So, If you're having a challenging time:
1.) Clearly articulating the value of the transformational work you do.
2.) Creating attention grabbing content that results in consistent sales.
3.) Earning at least a minimum of 5K per month consistently.
Then is for you.
For today’s episode of the Unleash Your Ambition Podcast, I'm sharing six things that must be included in your content to attract clients or customers and increase cash flow.
Once upon a time, I struggled with creating content that enrolled clients into my offer for YEARS!
I had no problem creating and sharing content.
My problem was communicating my message in a way that resulted in more sales.
Through a lot of trial and error, I "accidentally" developed a repeatable content creation process that:
1.) Grabs the attention of the people who are the perfect fit for your offer.
2.) Does most of the heavy lifting to increase sales.
My clients LOVE applying this process because it helps them create less content to attract clients or customers.
So, here's the scoop – you've got create content that:
Talks about the challenges people are facing right now. (Current Reality)
Dives into what they really, really want. (Desired Reality)
Shows them you get what they're going through. (Insight)
Paints a picture of how your solution gets them what they desire. (Methodology)
Proves you've got the skills to make it happen. (Competency)
Guides them to make the empowered decision to invest in your offer. (Commitment)
Attracting your perfect clients or customers isn't rocket science, but there is a process to it.
If what I've shared today was helpful, then I encourage you to download The Perfectly Aligned Content Starter Kit.
Inside, you'll find 14 content prompts that helped my client, Maria, earn $75,000 in sales in just one week.
She’s an Intuitive Healing Coach and said, “These are by far the easiest sign ups I’ve EVER experienced in my business.”
It’s my gift to you.
Download the Perfectly Aligned Content Starter Kit here.
Final thoughts…
Remember, you want to attract clients or customers, not chase them. And the best way to do that? Through the content you share.
After listening to this episode, I’d love to hear from you. Contact us here to ask a question, leave feedback about this episode, or request a topic for a future episode.
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